Operational Intelligence
We don't write reports.
We build the software.
We work with operators running medium-complex businesses — the ones who've outgrown their tools but haven't yet built the systems they actually need.
Business context records encoded in production
Knowledge graph entities mapped across one operation
Operational modules shipped in CultOps
In the field before we sold a single engagement
The Problem
Your operation has outgrown your tools.
Most software is built for businesses that are either very small or very large. If you're running something in between — with real complexity, real teams, real stakes — you're patching together tools that were never designed for you.
01
You're running on tribal knowledge
Critical information lives in people's heads, not systems. When someone leaves, the knowledge leaves with them.
02
Your tools don't talk to each other
Spreadsheets bridging software gaps. Manual exports. Duplicate data. Your team spends hours on work that should take minutes.
03
You can't see your business clearly
Decisions made on gut and lag. No single source of truth. No operational intelligence — just noise.
How We Work
Three steps. No fluff.
We Listen.
Before we write a line of code, we map your operation. Your team structure. Your workflows. Your constraints. Your goals. We've run operationally complex businesses — we know what to ask and how to hear the answer.
We Build Context.
Everything we learn gets encoded into a persistent intelligence layer — a Context Database that compounds over time. AI agents read it before every session. Your business is never explained twice.
We Ship.
Software, systems, and AI agents built specifically for your operation. Not templates, not off-the-shelf. Purpose-built tools that fit how your business actually runs — and scale with it.
“We didn't build CultOps for a portfolio.
We built it because our operation would have failed without it.”
The Intelligence Layer
Your business, remembered.
Most AI tools start from zero every session. Ours don't. Every engagement begins with a Context Database — a structured knowledge system that AI agents read before they act. The longer we work together, the smarter your operation becomes.
01 — The Cold Start Problem
Intelligence shouldn't reset every session.
Without PRAXIS
20% overhead re-explaining context every session.
With PRAXIS
Every session starts from the last session's ceiling.
02 — What Lives in Your Context DB
A complete picture of your business.
Loaded into every AI session before the first prompt.
03 — The Agentic Modeling Loop
AI that learns your business over time.
Every session ends with encoded learning. Every session starts from a stronger baseline. The system compounds — it never resets.
04 — The SMB Intelligence Gap
Built for the operators in the middle.
Medium complexity. Real operations. No enterprise budget.
Operational Complexity → Intelligence Capability
Our Work
What we've built.
Operational Software
CultOps
Our own product. We ran a multi-site operation spanning agriculture, manufacturing, distribution, compliance, and retail — simultaneously — in one of the most regulated industries in the country. CultOps is what we built to survive it: a full operational platform that replaced a stack of tools that were never designed to work together.
Strategy & Web
Powered by Aspire
A positioning and web project for a professional development firm targeting hospitality leadership. We mapped the audience, built the strategy, and shipped a site designed to attract the operators Aspire's curriculum is built for. Discovery-led, strategic through to launch.
The People
Operators, not consultants.
Justin Morrow
Operator and Co-Founder
Justin has spent years running operationally complex businesses — managing compliance, distribution, teams, and technology simultaneously across multiple verticals. He built CultOps out of necessity: the tools didn't exist, so he made them. At PRAXIS, he leads product strategy and client engagement, translating operational chaos into intelligent, purpose-built systems.
Greg Dunaway
Operator and Co-Founder
Greg brings deep experience in business development and organizational strategy. He's worked alongside operators in hospitality, professional services, and specialty industries — helping them understand their businesses more clearly and act on that understanding. At PRAXIS, he leads discovery, client relationships, and the methodology that turns insight into leverage.
Work With Us
Tell us about your operation.
We take on a limited number of engagements. If what you're building sounds like what we do, we want to hear about it. Five questions. No sales call required to start.